Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power

Don't Just Relate - Advocate!: A Blueprint for Profit in the Era of Customer Power
Wharton School Publishing 2005-05-21 | ISBN: 0131913611 | 256 pages | PDF | 11 MB

 

In today's environment companies need to go beyond relationship marketing" to be true customer advocates -- faithfully representing their customers' interests. Customer advocacy means providing customers and prospects with open, honest and complete information. It means talking with customers, not at them. In most companies, customer advocacy requires a massive transformation in both culture and process. In this book, MIT's Glen Urban covers the entire 'pyramid' of customer advocacy: the 'base' (starting with TQM and customer satisfaction initiatives); the 'middle' (relationship marketing); and the 'pinnacle': new advocacy techniques built on trust, not coercion.

Companies from GM to Intel, Qwest to John Deere are beginning to recognize the urgent importance of customer advocacy. Urban reveals what they're trying, and what challenges they're up against -- and identifies crucial lessons for earning the customer trust needed to thrive in today's radically changed business environment.

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Creating Powerful Brands

Butterworth 3/ed (11-2003) | PDF | 496 pages | 0750659807 | 7.5Mb

Creating Powerful Brands, Third Edition /by Leslie de Chernatony, Leslie de Chernatony and Malcolm McDonald.
This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples.
The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains:
* Powerful analysis of new areas such as e-branding and e-marketing
* A completely new set of advertising and brand images to illustrate key points* A powerful analysis of the key drivers of brand value
There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.
* Comprehensive coverage of brand management
* Applications orientated, yet grounded on solid theory
* Frameworks organizing the principles of brand building

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Marketing in the Public Sector: A Roadmap for Improved Performance

Marketing in the Public Sector: A Roadmap for Improved Performance by Philip Kotler, Nancy R. Lee

Wh-rton Sch-ol Pub-hing | 2009 | ISBN: 0131875159 | 352 pages | PDF | 12 MB

Praise for Marketing in the Public Sector:
"Professionally, as an academic turned politician, this book--if published a few years earlier--would have made my life much simpler. This book lays out, in detail with concrete examples, how to conduct a grand plan for change. Particularly impressive is the application of different marketing principles along each step of the transition process toward establishing an efficient service-oriented governmental agency." Somkid Jatusripitak, Ph.D., Deputy Prime Minister and Minister of Commerce, Royal Thai Government

"This book is filled with insights for people who want to communicate effectively about government programs, but it should also be on the bookshelf of any government manager who needs to think creatively about how to improve customer service. Every page contains information and ideas that public-sector leaders can, and should, put in their management tool kits." Christine O. Gregoire, Governor, Washington State

"Increasingly, public sector managers have been challenged to 'do more with less.' Marketing in the Public Sector demonstrates that marketing is not simply another line-item expense, but rather a set of tools that help public servants allocate resources more effectively and efficiently. The book is chock-full of real-world stories of creative marketers working within diverse organizations, all of whom have come to understand that marketing is not simply advertising or persuasion, but rather a mindset." E. Marla Felcher, Ph.D., Adjunct Lecturer in Public Policy, John F. Kennedy School of Government, Harvard University

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Bond Markets, Analysis and Strategies, 6th Edition

Frank J Fabozzi, "Bond Markets, Analysis and Strategies, 6th Edition"
Pr.e H.ll | 2006 | ISBN: 0131986430 | 792 pages | PDF | 39,3 MB 

Target Market: Fixed Income Securities Courses or Bond Markets Courses

Fabozzi's, Bond Markets, prepares students to analyze the the bond market and use the tools for managing bond portfolios.

Many texts on the market are far too theoretical, Fabozzi is quite the opposite. This text covers Bonds, analytical techniques for valuing bonds and quantifying their exposure to changes in interest rates, and portfolio strategies for achieving a client’s objectives.

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The Handbook of International Trade: A Guide to the Principles and Practice of Export

Jim Sherlock, Jonathan Reuvid "The Handbook of International Trade: A Guide to the Principles and Practice of Export "
GMB Publishing | 2008-01-01 | ISBN: 1846730341 | 402 pages | PDF | 1,6 MB 

Editorial Reviews

Review

"Provides the reader with an informed and informative focus on the future development of the world economy.... Enthusiastically recommended." -- The Midwest Book Review "The Midwest Book Review"

Product Description

The Handbook of International Trade is both a "textbook" for students and a handbook for practitioners. The book provides a thorough understanding of the underlying issues involved in developing and managing cross-border trade. Opening with a description of the structure of the global economy and the dynamics governing world trade, the book then provides a comprehensive guide to the practice of export trade - the methods, procedures, conventions, documentation and laws. Finally there is a section looking at the prospects and likely future development of global trade.

 

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The International Trade Pocketbook

David Horchover, "The International Trade Pocketbook (Management Pocketbooks)"
Management Pocketbooks | 2001 | ISBN: 1870471997 | 128 pages | PDF | 1 MB 

 

Editorial Reviews

Product Description

This guide covers all the key issues involved in selling goods and services abroad, beginning with market research and ending with methods of selling, pricing, marketing and transport.

About the Author

David Horchover MCIM, is Prinicpal of Chase Internatinal Marketing, an orgnaisation he set up in 1990. David has worked for a number of major orgnisations . He later became Sales and Marketing Director of the institute of Food. He now writes regularly on export matters for a number of leading publications (He is export editor of Sales and Marketing Management). He is a member of the Chartered institute of Marketing for well over 30 years.

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Devolution, Port Governance and Port Performance, Volume 17 (Research in Transportation Economics)

Research in Transportation Economics: Procurement and Financing of Motorways in Europe, Vol. 15 (2005)
Publisher: JAI Press | ISBN: 0762312327 | edition 2005 | PDF | 272 pages | 1,3 mb 

 

Editorial Reviews

Product Description

The relationship between ports and governments has changed profoundly over the past quarter of a century. Many governments have sought to extract themselves from the business of port operations and, in many cases, the provision of port services has devolved to local governments, communities or private management and administration. As such devolution implies a change in governance model, this trend raises questions about consequent performance. This issue examines the changed port management environment, focusing particularly on government policies such as devolution, regulatory reform and newly imposed governance models, all of which have exerted a significant influence over the nature of that changed environment. The issue is structured so as to first explore the devolution and port reform approaches for 14 countries or regions, before examining how ports are governed and what the choice of governance might mean for their performance.
Part I introduces the issue, and provides a framework for defining the basic concepts involved in devolution; it paints a picture of the current port environment, its likely future evolution and the expected impact this will have on the functioning of ports. Part II examines the port industry in 14 countries or administrations, and presents the thinking behind any devolution programs that have been implemented. Part III focuses on port governance and devolution generally, and examines governance from both strategic management and economics perspectives, including topics such as governance models, supranational governance and stakeholder conflict. Part IV examines the measurement of port performance and closes by providing conclusions and a future research agenda.
This issue will be of interest to port managers, government officials and academics alike.

*Examines the relationship between ports and governments with a focus on devolution
*Divided into sections that provide an overview, evaluate the port industry, disucss port governance, and suggest new measures of port performance
*14 countries or regions are addressed

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Integral Logistics Management: Planning and Control of Comprehensive Supply Chains, Second Edition

Paul Schoensleben, Schoensleben Schoensleben "Integral Logistics Management:
Planning and Control of Comprehensive Supply Chains, Second Edition"
CRC | 2003-09-25 | ISBN: 1574443550 | 992 pages | PDF | 4,6 MB

Editorial Reviews

Product Description

Successful companies must strive to improve business processes on a comprehensive, coordinated level. Integral Logistics Management: Planning and Control of Comprehensive Supply Chains, Second Edition examines logistics in areas beyond the flow of goods, investigating administrative and planning logistics, or process control.

What's New in the Second Edition:

A review of E-business developments

Additional concepts in transcorporate supply chain management

Expanded treatment of master planning

Sections on distribution planning and control

More details on safety stock calculation and service level vs. fill rate

Revised chapter on the process industry

Comprehensive extension and update of terminology per CPIM exam content manual, covering all five CPIM modules

More examples from real industrial practice

Keywords at the end of each chapter, as well as scenarios and exercises, many of which include interactive, online elements

This volume presents the characteristics, tasks, methods, and techniques of planning and control, detailing innovations in supply chain management, Just-in-Time, Enterprise and Manufacturing Resource Planning (ERP and MRP II), one-of-a-kind production, manufacturing in the process industry, and more. It provides students, industrial engineers, business managers, computer scientists, and other professionals with critical information for improving processes within both manufacturing and service industries.

About the Author

Swiss Federal Inst of Technology, Zurich, Switzerland --This text refers to an alternate Hardcover edition.

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Container Terminals and Cargo Systems: Design, Operations Management, and Logistics Control Issues

Container Terminals and Cargo Systems: Design, Operations Management, and Logistics Control Issues
Publisher: Springer | Pages: 381 | 2007-03-05 | ISBN 3540495495 | PDF | 4 MB

Editorial Reviews

Review

From the reviews:
"Computer-based simulation and optimization techniques are invaluable tools in analyzing different design and operation options. In their timely collection of papers, Kim and Günther focus on the design, operations management, and logistics control issues for container terminals. … The book provides an overview of recent developments in this area. It is an excellent resource for readers who are looking for scientific solutions to real-world problems, and for researchers who are looking for potential new open problems in this area." (Burkhard Englert, ACM Computing Reviews, March, 2009)

 

Product Description

This book presents new insights and successful solutions to the operational problems of automated container terminals and cargo systems. It comprises reports on the state of the art, applications of quantitative methods, as well as case studies and simulation results. Its contributions are written by leading experts from academia and business and address practitioners and researchers in logistics, transportation, and management.

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Strategic Planning Models for Reverse and Closed-Loop Supply Chains

Kishore K. Pochampally, Satish Nukala, Surendra M. Gupta, "Strategic Planning Models for Reverse and Closed-Loop Supply Chains"
CRC | 2008 | ISBN: 1420054783 | 292 pages | PDF | 2,7 MB 

 

The first complete work published on strategic planning of reverse and closed-loop supply chains, this book addresses the issues faced by planners using efficient models in a variety of decision-making situations. It addresses selection of economical used and new products, and the evaluation of collection centers, production and recovery facilities, and marketing strategies. It also looks at the selection of potential second-hand markets, and the achievement of optimal transportation. Written for both professionals and academics, it demonstrates how particular strategic issues can be effectively approached in particular situations, using suitable quantitative techniques or suitable combinations.

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Logistics Sector Developments: Planning Models for Enterprises and Logistics Clusters

United Nations, “Logistics Sector Developments: Planning Models for Enterprises and Logistics Clusters”
United Nations | 2009 | ISBN: 9211205174 | 154 pages | PDF | 1,1 MB 

Commissioned by ESCAP, the regional development arm of the United Nations for Asia and the Pacific, this study examines current policies toward the establishment of inland logistic centers and dry ports through the analysis of existing trends in supply chain management. Based upon the results of the 2003 Almaty Programme of Action as well as the 2006 Ministerial Conference held in Busan, Korea, this report offers a step-by-step plan to evaluate current practices in seaports, industrial clusters and existing inland logistic centers before making policy recommendations to specific countries. These conclusions are designed so that policymakers in government and industry can view the raw data and make independent evaluations on the development of these dry ports.
([c]2009 Book News, Inc., Portland, OR)

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