The International Trade Pocketbook

David Horchover, "The International Trade Pocketbook (Management Pocketbooks)"
Management Pocketbooks | 2001 | ISBN: 1870471997 | 128 pages | PDF | 1 MB 

 

Editorial Reviews

Product Description

This guide covers all the key issues involved in selling goods and services abroad, beginning with market research and ending with methods of selling, pricing, marketing and transport.

About the Author

David Horchover MCIM, is Prinicpal of Chase Internatinal Marketing, an orgnaisation he set up in 1990. David has worked for a number of major orgnisations . He later became Sales and Marketing Director of the institute of Food. He now writes regularly on export matters for a number of leading publications (He is export editor of Sales and Marketing Management). He is a member of the Chartered institute of Marketing for well over 30 years.

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