Product details
- Paperback: 224 pages
- Publisher: Kogan Page (3 Mar 2009)
- Language English
- ISBN-10: 0749455179
- ISBN-13: 978-0749455170
- Product Dimensions: 22.2 x 14.6 x 1.8 cm
Product Description
Product Description
the supply of fresh food is being transformed: retailers are gaining increasing power and control from manufacturers and the location and nature of production is evolving. the international practitioner and academic author team analyse state of the art packaging logistics for fresh food retailing and draw on primary research in the uk, europe and the usa. it demonstrates the benefits to be gained from adopting new techniques and provides lessons on how to achieve successful implementation. it will help organizations and academics understand the changes and opportunities in modern fresh food supply chains and how to overcome the challenges.
Book Description
retailing logistics and fresh food packaging is an innovative book that enables retail and logistics professionals to recognise new opportunities and successfully manage change in the supply chain. it includes sections on product sourcing and distribution, merchandising and selling, and implementation of changes and improvements.
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